Tag Archives: strategy

How to Take Advantage of Seasonality in Competitive Data

With travel season at its peak and Amazon’s Prime Day just behind us, now seems like the perfect time to blog about seasonality in competitive data. Back in June, QL2’s VP of Analytics, Joe Gagnon presented a webinar on summer travel demand and pricing. You should spend 40 minutes watching the webinar, but the summary … Continue reading How to Take Advantage of Seasonality in Competitive Data

Are You Optimizing Your Pricing Searches with QL2?

When working with new customers, one of the questions that I often get is “How often should I be conducting searches, and what should I be searching for?”   With regard to how often you should be searching, my base guidance is to search no more often than your ability to both analyze the data and … Continue reading Are You Optimizing Your Pricing Searches with QL2?

Maximizing the ROI of Competitive Data

It all starts with Strategy. It may seem obvious to point this out, but for customers that are successfully using QL2 to provide competitive intelligence data, how they use QL2 is a direct implementation of their business strategy. They have successfully taken their business strategy and have created a search and analysis methodology that allows … Continue reading Maximizing the ROI of Competitive Data