When working with new customers, one of the questions that I often get is “How often should I be conducting searches, and what should I be searching for?” With regard to how often you should be searching, my base guidance is to search no more often than your ability to both analyze the data and … Continue reading Are You Optimizing Your Pricing Searches with QL2?
It all starts with Strategy. It may seem obvious to point this out, but for customers that are successfully using QL2 to provide competitive intelligence data, how they use QL2 is a direct implementation of their business strategy. They have successfully taken their business strategy and have created a search and analysis methodology that allows … Continue reading Maximizing the ROI of Competitive Data
As CEO of QL2, I have the pleasure of working with some of the best companies and the best people across the travel and retail industries. What I hear most from them is that competitive intelligence is the key for them to winning in their competitive marketplaces. E-commerce has changed the selling proposition dramatically over … Continue reading How Brands and Retailers Can Win in a Competitive Marketplace