Press Release

Carlson Hotels Worldwide Selects QL2 to Power Industry-First Revenue Optimization Solution for 700 of Its Properties

QL2 Competitive and Market Data at the Core of Global Hospitality Company's SNAP Initiative

SEATTLE — June 24, 2009 — QL2, a leading on-demand data access provider, announced today that Carlson Hotels Worldwide has selected QL2 for the Carlson Hotels Stay Night Automated Pricing (SNAP) initiative. QL2 will provide on-demand data on competitive and market dynamics for 700 of the Carlson Hotel properties in the United States and Asia Pacific. Carlson Hotels includes over 1,030 hotels in 72 countries under the brands Regent® Hotels & Resorts, Radisson® Hotels & Resorts, Park Plaza® Hotels & Resorts, Country Inns & Suites By CarlsonSM and Park Inn®.

While traditional Revenue Management focuses on restricting the availability of discount products, the SNAP process optimizes pricing in order to maximize revenue through demand forecasting. This is a completely different strategy than typically used by hotels. The SNAP initiative allows Carlson to innovate their revenue management processes and address this business challenge head-on.

Although there is a wealth of competitive and market information available on the Web, much of it exists in silos and is difficult to gather and integrate with existing revenue management processes. Many optimization specialists spend valuable time collecting and aggregating information instead of strategizing. The data that hotels need to consider in their revenue optimization initiatives is incredibly dynamic so regular access to the exact data they need, when they need it is vital for the actionable analysis that will transform vacancies into booked properties.

As one of the key technologies powering the SNAP initiative, the QL2 Data Services provide Carlson Hotels Worldwide with specific, manageable data on properties, rates, amenities and other factors that matter when making strategic price decisions. As a result Carlson has the ability to move rapidly and strategically to attract, convert and keep customers while continuing to meet internal operational goals.

"Together with JDA, QL2 data takes traditional revenue management to new heights," said Jim Rozell, senior director of revenue optimization at Carlson Hotels Worldwide. "SNAP is allowing us to push revenue management from a centralized function out to the operational levels of our properties where we can now empower hotel employees that are busy providing guest services to also make data-driven revenue optimization decisions with the click of a mouse."

"We are honored to be selected by Carlson Hotels Worldwide to provide the high-quality, on-demand data for their SNAP initiative," said Russ Aldrich, CEO at QL2. "Carlson continues to innovate internal processes in one of the most competitive industries in the world. Their vision for SNAP of combining current competitive and market data with historical insights is an industry first."

About Carlson Hotels Worldwide
Carlson Hotels Worldwide is a leading global hotel company with more than 1,030 locations in 72 countries. Its brands include: Regent® Hotels & Resorts, Radisson® Hotels & Resorts, Park Plaza® Hotels & Resorts, Country Inns & Suites By CarlsonSM and Park Inn® Carlson Hotels Worldwide is part of Carlson, a global travel, marketing and hospitality company.

About QL2 Software, Inc.
QL2 is the leading on-demand data access platform provider that delivers the right data in the right format at the right time. Organizations that depend on market information as part of their commerce strategy rely on QL2 to gain vital access to quantitative data on products and markets. QL2 lets customers quickly understand their market and make critical changes to stay aligned with their strategic objectives.

More than 250 clients in 40 countries depend on QL2 Data as a Service (DaaS) solutions for accurate and reusable data on channel, product and industry specific markets. The QL2 client-roster includes over 100 airlines, three of the top five global pharmaceuticals, and market leaders in retail, consumer products and life sciences. Founded in 2003, QL2 was named to the 2007 Inc. 500 and 2008 Inc. 5000 list of the fastest growing private companies, the 2008 Red Herring 100, and has been included in KMWorlds's 100 Companies That Matter for the past four years and Trend-Setting Products for the past three years. For more information, please visit www.QL2.com.

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