"Healthcare is so much more dynamic than it has ever been. Pricing our insurance plans and figuring out formulary requires deep knowledge of our competition and the latest FDA decisions. Keeping track of all of this is a big challenge.

How can I closely monitor the cost of insurance and the tier our drugs end up on in the formularies? How can my team react to changes in the marketplace when it is so difficult to get the data? What key opinion leaders should we be working with to increase our acceptance in the marketplace? Are we winning or losing in the market?"